Pricing
01
SEO
Semantic SEO methodology. Data from DataForSEO, Google Search Console, GA4. Every deliverable has a reason and an order.
One-time
SEO Growth Plan Complete roadmap for organic growth. Delivered as a private plan page you can access anytime.
Keyword research + search volume data Competitive analysis: who ranks, why, and where the gaps are Site architecture + URL structure Keyword-to-page mapping: every keyword assigned to a specific page Content funnel: awareness, consideration, conversion pages Internal linking strategy + hop distance map Technical SEO audit: indexing, crawlability, page speed, structured data Prioritised deliverable list: what to build first and why Cannibalization check: no two pages compete for the same keyword Timeline: 2 weeks
Ongoing
Monthly Execution We work through the plan top-down. Highest impact first.
from /mo SEO-optimised content: articles, service pages, location pages Each piece built from a detailed brief with target keyword, structure, and intent Technical fixes implemented from the plan Progress tracked on your plan page No contracts. Adjust budget or pause anytime
02
PPC
+ managed ad spend per month across clients. Google Ads and Microsoft Ads.
One-time
PPC Research + Campaign Structure From raw keyword data to a ready-to-launch campaign structure.
Business intent model: what a buyer looks like for your business Every keyword classified as TARGET or NEGATIVE. Zero ambiguity Expert-generated keywords real buyers search that Keyword Planner misses Campaign + ad group structure with naming conventions Negative keyword list with match types and exclusion reasons RSA ad copy: 15 headlines + 4 descriptions per ad group All output in TSV format: paste directly into Google Ads Editor
Google Ads Setup Account structure, conversion tracking, initial campaigns live.
Microsoft Ads Setup Account structure, campaign import or build.
Ongoing
Google Ads Management Bid optimisation, search term review, negative keyword updates, reporting.
/mo + 10% of ad spend Microsoft Ads Management
/mo + 10% of ad spend 03
Consulting
For when you need a second pair of eyes, not a full engagement.
Strategy, audits, team alignment No minimum. Billed per hour.
/hr FAQ
Contracts?
No contracts. One-time work: invoice paid, we deliver. Ongoing work: you lock in next month's scope, pay the invoice, we execute. Want to pause or adjust the budget? Your call.
Can we handle parts ourselves?
Yes. We provide briefs. Your team executes. We review if needed.
SEO and PPC together?
Yes. SEO compounds over time. PPC delivers traffic immediately. Most clients start with both.
Timeline?
Depends on scope. SEO plan: 2 weeks. Website: 4–8 weeks. We give a timeline before starting.
Invoicing?
EUR, USD, GBP, or DKK. Bank transfer.